Jerrell’s BETR BRGR: What’s Vegetarian Editorial Review

If you’re hunting for a late-night vegan burger in New York City, Jerrell’s BETR BRGR on 6th Avenue in SoHo is the answer. The entire menu is 100% plant-based and dairy-free, so you don’t have to scan ingredient lists or ask your server awkward questions. Founder Jerrell Obee opened the spot in 2021 after going vegan, and it’s been drawing crowds from the neighborhood and well beyond ever since. It’s also one of the few places in the city where you can get a solid veggie burger at 2 in the morning.

What’s vegan and vegetarian at Jerrell’s BETR BRGR

Everything on the menu qualifies. Jerrell’s is a fully vegan restaurant, not a vegetarian spot with a few vegan tweaks. The burgers are built on Impossible meat patties, the cheese is vegan, and the shakes are made with Oatly oat milk. There’s no dairy hiding in the soft serve or the chili, either. If you’re a vegan dining with omnivores, this is an easy sell because the burgers taste like the real thing without any of the compromise.

Signature dishes to order

The core lineup runs from a Lil’ BETR (a smaller single-patty option) up to fully loaded double-patty builds with vegan cheddar, lettuce, tomato, grilled onions, pickles, and Jerrell’s special sauce. Prices range from around $9.90 to $16.90 depending on size and toppings. The crispy waffle fries ($5.50) are a crowd favorite, and the chili fries and chili bowl ($9.50) add some heat to the mix. For dessert, the cookies-and-cream oat milk shake ($9.50) made in partnership with a Bronx shop called A La Mode Shoppe Factory is worth getting. The strawberry milkshake and pineapple milkshake are also popular. Oat milk soft serve ($5.90) rounds out the sweets menu.

How to order

Jerrell’s runs counter-service style with a walk-up window setup. You order at one window and pick up at another. Most people get their food to go, but there are a handful of outdoor tables if you want to eat on the spot. No reservations needed and none accepted. You can also order online for pickup through the restaurant’s Toast ordering page, or get delivery via DoorDash, Grubhub, and Seamless if you’d rather stay home. Hours run Sunday through Thursday from 11am to 12:30am and Friday through Saturday from 11am to 3:30am, which makes it a rare reliable option for a late vegetarian meal in Manhattan.

What to watch out for

A few regulars have noted that some items sell out before closing, so if there’s something specific you’re set on, going earlier in the evening is a smarter call. The seating situation is minimal, so plan on taking your food to go most of the time. The burgers are on the smaller side for the price compared to some non-vegan competitors, though fans point out that the flavor and texture hold up well. No alcohol is served, and there’s no indoor seating.

Is Jerrell’s BETR BRGR worth it?

Yes, especially if you’re in SoHo after midnight with a burger craving and zero interest in a fast food chain. Jerrell’s holds a 4.7 rating on Google across more than 850 reviews and a 4.5 on HappyCow, which gives you a good read on how consistently it delivers. Restaurant Guru ranks it #11 among vegetarian restaurants in New York City. It’s a no-frills, counter-service spot where the food is the whole point. If you’re vegetarian or vegan, it’s one of the easiest recommendations in Manhattan because you already know before you order that everything on the menu works for you.